Muskan Singh
Copywriting Portfolio
Copywriting Services
Blogs, Articles, and Op-eds Web Copy
Website Wireframes
Social Media Copy Nurturing/Sales Emails
Lead Generators Internal Guiding Documents Ghostwriting
Sample Op-Ed
Op-ed written for HighGround, a political and public policy firm in Phoenix, AZ, published in the Arizona Republic on April 10, 2020.
For America to be great, it also must be good.
In the last few weeks, I’ve been thinking about something Alexis De Tocqueville wrote in
his classic Democracy in America.
“America is great because she is good, and if America ever ceases to be good, she will
cease to be great.”
I’ve been thinking about this because, right now, we need America to be great. We need to rise to one of the toughest challenges this country has faced and prevail as capable, strong, and free. This is a moment that demands American greatness.
But for that to happen, we need to ask ourselves a more fundamental question. Is America still good? One of de Tocqueville’s primary observations as he travelled through America was that democracy will only work if there is a commitment by both leaders and constituents to be moral.
I have been in politics a long time and, without going into detail, have seen some ugly stuff. I have seen what power, or the desire for power, can do to people. I have seen the
corrupting influence of money and privilege in our system. I have seen, as they say, how
the sausage is made, and it ain’t pretty.
Over the last ten years, I’ve seen politics devolve even further. Because of hyper- partisanship, dark money influence, the 24-hour nature of the mainstream media, and the information overload of social media, our country’s morality has been tested, and, quite frankly, come up wanting.
Sample Lead Generating PDF
5 Free Ways Good Writing Can Grow Your Business
I get it. You have a new website. You paid an arm and a leg for an amazing video about your company. Your Instagram looks beautiful and your business is something everybody needs.
But…it’s not working. All of that money. All of those perfectly staged product pics. The clean website. The promo video that could be submitted to film festivals. It’s not working.
I have a suggestion.
Words. Better words.
When it comes down to it, people do things because words tell them to do so. The wrong words telling the wrong story will only hurt your business.
It doesn’t matter how good everything looks if the words don’t move customers to engage with your products. (This doesn’t mean you shouldn’t have a clean website, great video, and killer social media, by the way).
Words tell stories and stories grow companies. And words are easy to change.
So here are 5 free ways good writing can help grow your business.
1. Use active language
Readers are lazy. They don’t want to read what you are writing and will find any excuse they can to not read your words.
Unless you take them somewhere. When you use active language, your customer stops reading and starts moving. They will forget the words on the page and instead imagine what it will feel like when they finally get to where you are taking them.
Here’s an example:
Consider a Donation – Passive language
Donate – Active language
And here’s another example:
If you think you might be interested in our services, feel free to reach out some time to chat. –passive language (and clunky)
Schedule a consultation now – Active language
Not only does active language involve action words (buy now, schedule a consultation, take a tour), but it is direct. Active language decreases the friction between your
customer and the desired outcome.
This means your customers are more likely to do what you want them to do.
2. Remove Adverbs
Adverbs are the appendix of the English language. At best, they are useless. At worst, they can kill you (or at least your sentence).
If you are using active and direct language, you should never need to use adverbs to get your point across. Adverbs modify verbs, but if you are using the right verbs, your verb doesn’t need to be modified.
Here’s an example:
This widget will wildly change the way you effervescently engage with your Instagram audience [while quietly sitting at your exorbitantly expensive desk in your mildly inappropriate jammie bottoms.] - Bad writing
This widget will change the way you engage with your Instagram audience. -Good writing
If words tell stories and stories grow companies, you need to care about which words
you use. And in the writing world, adverbs are almost always “bad” words.
The difference between a potential customer and an actual customer often comes
down to whether or not a customer finishes the sentence. Every adverb you use makes a customer less likely to read it.
To view the document: https://storywright.co/blog/5-ways-good-writing-grows- business
Website Wireframing Sample
Sample Web Copy
Page Copy for Grace Based Parenting
We get it. Parents want what’s best for their kids.
We get it, because we’re parents too. We want our kids to grow up happy and ready for life.
We all want our families to be happy and connected. So, of course, we do everything we can to do what’s best for our kids and create a happy, connected home.
But our plan often backfires.
Parenting is hard! And for many of us, the very things we do to improve our families (good schools, sports, great neighborhoods, amazing vacations, great jobs), end up working against us.
With over thirty years working with parents just like you, we’ve identified one of the driving problems with how we approach parenting.
We are working with the wrong plan. At Grace Based Families, we call this “the Success myth.”
Simply put, the “success myth” tells parents that if we do everything we can to be successful and raise successful kids, we will be happy, connected, and ready to engage the world.
What we need is a new plan!
And this is where we can help you. We’d love to come along side you and help you develop a new plan, a better blueprint, for raising your kids and relating as a family.
We call this “The Grace-Based Blueprint.” And if you implement this in your family, you will
raise kids whose inner needs are met, are given the freedom to thrive, the character to grow, and the trajectory to launch into a future of true greatness.
If you are ready to take the first step, watch our grace-based blueprint video.
We also have a number of resources for parents in the form of books, small groups studies, and conferences.
It’s time for your family to be happy, connected, and filled with rest. Take the first step and see how the power of grace can set your family free.
Sample Social Media Copy
When you love what you do, work isn't work. It's adventure, discovery, and life.
Spectacle's shop, The Armory, isn't a place of work so much as it is a place
for artists, inventors, and dreamers to work together and make magic. For all
the fidgetters and students who would rather take apart their calculator than
use it to do homework, welcome to the world of #makers.
So do we get extra vitamin C if we make a giant carrot?
The key to #experientialmarketing is standing out. In a world of noise,
attention is the primary currency. We love helping companies stand out in the middle of the
noise.
How do you get someone's attention on the Las Vegas strip? Put a car in a vending machine
and make it an interactive game.
Working with @carvana to help build the things they dream up is just one of
the reasons we love what we do.
One of our lead fabricators and resident wizards @michaelbortfeld hanging out
with the @wastemanagement #greengopher in the shop.
Makers like Michael take something as simple as a solution to scare birds
away from an install and turn it into a robotic, remote controlled gopher
that becomes part of the @wmphoenixopen culture.
Did we mention that we build and install the incredible pieces (and build the mechanisms
necessary for the install) that helps brands stand out?
Well, that's what we do. We design, build, and activate the spectacle that
makes brands stand out. What ideas do you have to engage with potential
customers? Chances are, we can build it.
No, this is not a picture from a galaxy far far away.
Spectacle was commissioned to build #themonalisa for the @burningman
festival. Working to turn cars into spectacles is one of our specialties. We
are the premier shop for custom automotive brand experience, whether that's a
brand wrapped bus, or a flame spitting, LED, out of this world tank.
Sample Nurturing Email
Sample Sales Email
Sample Internal Document
Let's write your story together.
muskanpsingh.07@gmail.com